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How to Ruin Your Business Reputation

and deliberately not selling that item six minutes later, simply because that is the "rule"? What does McDonald’s do with left over sausage biscuits? Wouldn’t it be more profitable to sell them? Or is there some sort of sausage biscuit heaven in the sky they all must go to when the clock strikes 10:30?

Now, McDonald’s is a much admired, sharp, successful organization, the largest fast food operation in the world. And McDona

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